Search Theory

Search Theory is an independent search marketing agency specialising in SEO, Digital PR and Paid Media. We help brands increase their presence, outperform competitors and turn search into a real growth channel. Founded by industry veterans David Vernon and Sara Kavanagh, Search Theory was launched to challenge outdated agency thinking. We move fast, stay curious and focus on strategies that create measurable impact, not vanity metrics or bloated reports. We don't use AI in our PPC, and neither should you. Our strategies are developed by experts, backed up by data and critical analysis to create campaigns that capture your audience. No fluff. No one-size-fits-all templates. No AI-stuffed blogs. Just real results. Work with us, and we'll launch your brand into the stratosphere.